Competitive culture is getting us obsessed with grinding. The answer to any setback in life just seems to be to try harder. But grinding is not healthy. And often, it’s actually very counterproductive.
It is true that many valuable things require hard work. Healthy relationships, successful careers and good fitness take work. But hard work is different to grinding.
This is something I’ve had to learn the hard way.
Hard work is when we dedicate ourselves to a task. We continue with it, even when the going gets tough. We understand that life ebbs and flows. Appreciating the good moments means also facing the tougher ones.
Grind culture is an over-focus on trying harder. Whenever there is a setback, the answer is just simply to go even more intensely. Push further. Sacrifice more. The problem with this is that it leaves little space for people to consider whether the goal is actually the right one.
One of the big spiritual shifts I’ve had over the last few months is realising that if something is feeling overly difficult, it’s probably not the right path. Life isn’t meant to always feel like a constantly evolving rubik’s cube. Sometimes we have to realise that things aren’t working. If we just keep on pushing, we’ll end up wasting even more time and energy.
I’ve seen the success of a rethink. I’m as strong and healthy as I’ve ever been. But that was because I realised I needed to change. I had been switching through different exercise activities – yoga, dance classes, squash – but found myself not progressing. I would either get injured, or subsequently fear getting injured again. These activities were simply too intense for me.
I thought that if I simply perservered, things would be better. Indeed, even my teachers spoke to me about the importance of being consistent and pushing through the initial discomforts.
Yet after a few years of on-and-off exercise, I had made very little progress. It was confusing, and also discouraging. I would see people who had started well after me progress passed me. Again, I got told that everyone is on their own path. And whilst this was true, with the benefit of hindsight I can now see that the path I was on was leading me nowhere.
And so, I decided to try a different tact. I signed up for a gym, and started working with a personal trainer. Rather than focussing on cardio, I worked on building my strength. It took a few months to adjust to it. But eventually, it started to click. I saw my growing strength, and improving rates of recovery.
In the last week or so, I’ve since returned to some yoga and dance classes. I wasn’t suddenly amazing, but they felt easier. I also felt much better after doing them, which was in stark contrast to before where I felt like I had been hit by a bus.
Sometimes we need to reassess. But we cannot do this if we’re in a grind mindset.
Which brings me to where I’m seeing this same point in other parts of my life. Making a viable business is tough. I knew the odds were pretty low when I started. But I’ve applied myself diligently. I improved my skills, taken courses, experimented with different avenues.
But ultimately, I am nowhere near making it work. And if I’m honest, I see no real route to success either, barring a miracle.
I’ve been working with my dad on writing his biography. I’ve learnt a lot about entrepreneurship. My father was a serial entrepreneur. He opened many restaurants in the 80s and 90s, at one point co-owning around 11 different establishments.
The difference in conditions were stark. Back then, the idea of running a physical shop was feasible. Buying property was also a realistic thing for people too. It felt far more aligned to seeing a realistic proposition of success. When I compare it with where I’m at today, it feels a bit hit-and-hope.
Now I’m not saying it was easy for my father. He had to deal with outright racism, adapting to a new country and culture, as well as far less access to information than we have today.
Yet, I also see that he had a much better set of conditions to succeed in entrepreneurship. Whereas when I get really honest with myself, I realise how much I’m playing a very low percentage game.
Coaching is an extremely saturated market. There are so many out there. Standing out is challenging. 80% of coaches fail within their first year.
I also took the decision to move to Brussels. Whilst this has been great for me personally, from a business perspective I have distanced myself from many personal and family connections. I also feel like it is a town that is less open to this sort of work than if I were to have stayed in London.
Whilst it is a cosmopolitan city, the expat space here can be pretty elitist, and the work culture more old school. If someone wants business support, they’re far more likely to go to the older white guy in a suit. If they want emotional support, they’re far more likely to go to the kind-looking white woman. Although I do believe that what I offer is different, (and to be honest far more valuable), I’m also seeing that, right now, it might be too ‘out there’ for the people around me. The search for a more spiritual perspective is far less visible in Brussels than it is in London.
I am comparatively a lot younger than most people who have managed to build such a practice. I have built connections, but they tend to be more around my age, and so also at a more junior level. Whilst every connection is great, there is a reality to knowing people higher up that can open doors for you.
I also chose a country which is very tax-unfriendly for freelancers and independent workers. To feasibly make above what I could earn in a minimum wage job, I would have to bill around 50,000 euros in a year.
None of these things are insurmountable. But put together, it becomes quite clear about how the path I’m choosing is very hard. For the last few years the answer has been to just simply get better, and learn more. But like with my exercise, it’s probably better to put it on pause.
I’m grateful that I’ve done the work myself, so I definitely don’t see this as a failure. I know there’ll be a time where I’ll get back to doing this sort of work. And I can foresee that in a few years the tide will shift. More people will be looking for deeper work. The connections around me will also have done more of the ‘tried-and-tested’ methods, only to find that they give half the answer. I’ll also be deeper, wiser, and more knowledgeable.
I could see none of this previously because I was so immersed in ‘the grind’. Digging deeper and deeper doesn’t actually make things happen, as can be demonstrated from my experience. I’ve persevered with what I wanted to do, but I am now falling into ‘fool’s errand’ territory.
And so I invite you to look at your own life. Where are you simply grinding away without reflection?
Taking time to reassess whether you’re on the right track could get you to your destination quicker. And if nothing else, it could save you years of pain and struggle.